Challenging market conditions prevail in Morocco. The country depends on wild harvesting for its product supply. However, constant drought poses a major challenge. It has been five years since these unfavourable weather conditions have persisted. It has also negatively impacted raw material prices. Since the end of 2022, and through 2023, raw material prices were at their highest. They are dropping now. The Moroccan government has taken corrective measures and suppliers are hopeful for a recovery. The demand for argan oil remains high and long-term partnerships with producers are helping companies provide an uninterrupted supply of argan oil.