Mentha arvensis oil production has remained relatively steady, but synthetic menthol competition is increasing sharply. Many downstream buyers in oral care, pharma, and confectionery are shifting to synthetic variants to hedge against price volatility. Despite stable crop acreage, Indian producers are facing tighter margins as synthetic supply undercuts prices. Nevertheless, natural-product segments, particularly in aromatherapy and wellness, continue to prioritize genuine cornmint oil, sustaining niche demand even as mainstream usage softens.