An account of the history of Grasse that makes it a perfumer’s treasure Spring is definitely my favourite season. This morning I got up early and moved quietly to avoid waking the rest of the house. Wrapped up in my favourite cashmere kimono, with a steaming cup of coffee in my hand, I went out into...
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The Beneficial Effects of Forest Therapy For ages, practitioners have walked the woods, to take in nature’s sights and scents. As nature therapy and aromatherapy gets wider acceptance in the modern lifestyle across the world, a look at how the two are interconnected. “And into the forest I go, to lose my mind and find...
INSTAGRAMMABLE, CIRCULAR AND IN THE CLOUD Summary: Consumer fragrance culture is shape-shifting at a faster rate than ever before, recruiting increasingly diverse and open-minded users who are being catered for by new business models, communication tactics and scent profiles. This article proposes how current trends may affect the future of fragrance farming. The fate of...