The Beneficial Effects of Forest Therapy For ages, practitioners have walked the woods, to take in nature’s sights and scents. As nature therapy and aromatherapy gets wider acceptance in the modern lifestyle across the world, a look at how the two are interconnected. “And into the forest I go, to lose my mind and find...
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INSTAGRAMMABLE, CIRCULAR AND IN THE CLOUD Summary: Consumer fragrance culture is shape-shifting at a faster rate than ever before, recruiting increasingly diverse and open-minded users who are being catered for by new business models, communication tactics and scent profiles. This article proposes how current trends may affect the future of fragrance farming. The fate of...
The sun’s in its element, and it’s the time to reach out for that mint-laced summer drink or health-boosting salads. Have you ever wondered what gives them their shivery fresh piquancy? Yes, it’s those little green, crunchy mint leaves that really hit the spot and are popular the world over for their refreshing aroma and...