Essential oils can be confusing when it comes to quality, especially for those who are using the oils for their therapeutic benefits. Maybe you’re a brand owner, a contract manufacturer or a local trader who put their faith in a supplier they don’t know or a simple piece of paper that only tells half a story. Maybe you’re unaware that there are many qualities of so called essential oils in the market place yet some of them have never seen soil, water or the sun! If you’re one of those asking these next questions then you should keep reading and let us try to help.
- Are you worried about quality?
- Are you worried about using the true botanical or origin you claim?
- Are you confused as to why they are so many qualities for each essential oil in the market at wide-ranging prices?
- Are you confident that what your suppliers tell you is the same as what your marketing people tell your customers?
- Can you be 100% sure that what you label on your bottles is exactly what you say it is?
- Does your essential oil supplier offer different qualities depending on what price you want to pay? Do they also sell aroma chemicals and have blending facilities? Do you ever ask yourself why?
If you can’t answer these questions with confidence then you need Ultra!
One quality, single origin, true botanicals – direct from the farms, many direct from our own plantations!
and we call this………..
In the aromatherapy market you will be familiar with the essential oil botanical name, as it is this botanical you are purchasing the oil from. Just because a bottle of essential oil may say ‘Lavender Oil’ you should be careful that you are first buying an essential oil and not a fragrance oil/blend and that it’s the correct botanical species to deliver the therapeutic properties you believe this oil will provide you with. In this case Lavandula angustifolia.
At a consumer level this can be confusing as many individuals are unaware of the industry that supports their aromatherapy beliefs and its close association with the flavour and fragrance markets where creativity is what sets one company apart from another. Perfumers and chemists alike are wizards at understanding what makes a particular odour and what constituents build a particular oil and with this same ‘creativity’ essential oils may not always be what it says on the label.
Checking is becoming more and more difficult as not only does technology help catch these ‘creative’ sellers but it also assists people in using the same technology against those trying to do the right thing. So how can you be confident as a consumer when there’s a multi-billion dollar market supporting this creativity for your premium priced product?
Actually that’s our first point – price! How is it one bottle of 10ml Lavender Oil can be one price and another be five times the price. It’s not always the case but it can be an early indication that you often get what you pay for!
If you find your lavender oil is the cheapest on the market then it probably isn’t lavender. It will smell like lavender, look like lavender and some unscrupulous marketing people will tell you all about the benefits of lavender on the label – but it won’t work. Why, because it isn’t lavender!
Finding a true botanical supplier can be hard as most brand owners do not have the luxury of producing their own oils from their own plantations and instead they buy their oil which has changed hands a number of times through the supply chain. With each transaction you run the risk of the essential oil becoming something else – maybe blended or diluted to go that little bit further or meet the expectations of the buyer that prices should always be lower.
Not even the largest aromatherapy brands can offer this reassurance (even if they say they do) so they must put their faith in a supplier who’s position in the market, and therefore their responsibility, is to grow, distil, test and supply the marketplace with pure, unadulterated, true botanical essential oils and this is what Ultra and our group of companies are here to do.
We don’t offer Essential Oil Grade 1,2,3 or A,B,C as we’ve seen them called. We don’t offer just ‘Natural’, ‘Reconstituted’, ‘WNO’ (with natural oils) or ‘Synthetics’. We have just one standard quality for each botanical and each origin and that is what comes directly from the distillers. Mother Nature gives us our oils, how it is supposed to be!
We are going to be growing this range over the coming months to highlight very specific qualities of essential oils which you may wish to consider for your next aromatherapy project. These are oils with a point of difference, perhaps the best of the best quality and certainly where Ultra can give you 100% reassurances on true botanicals, because when you’re the producer and the seller, you’re in complete control!
Aromatherapy use dates back centuries and despite the advances in modern medicines it’s those traditional practices that we still acknowledge when treating today’s ailments. Thanks to Sylla Sheppard-Hanger we have available a short piece on the history referring back to a number of pioneers and who they have influenced today’s modern day uses.
Read More Here