Patchouli’s 70s ride : That Continues to Define Bold, Earthy Elegance in Modern Fragrance. November 29, 2024

A captivating scent with intensity adding sensuality to fragrances and blends, patchouli has an ardent fan base. Its earthy, distinctive aroma instantly evokes the spirit of the 1970s, a decade dedicated to flower power. Patchouli has the distinct ability to linger on the skin for long durations. Its beautiful afterglow and long-lasting nature make it a striking combination. Laden with warm and sensual notes, patchouli has a rich, earthy, woody, and marginally sweet aroma. It has been a preferred fragrance for centuries, but the 1970s have a special connection with this aroma.

The origins

Native to Southeast Asia, patchouli has been a regular in perfumery for thousands of years. Initially used to treat skin ailments, the western world got enticed by this fragrance only in the 19th century. The origins of the name can be traced to Tamil Nadu in South India. In their native tongue, patchouli means ‘green leaf’. The plant left this southern Indian state captivated by its rich and deep aromatic palette. The Tamils primarily used patchouli for medicinal purposes, as an insect repellent, and even as an herbal formulation in teas.

The fragrance travelled to the Middle East via the Silk Route and it is believed that Europe was introduced to the exotic fragrance by none other than, Napoleon. These trade routes supplied exquisite textiles, spices, and other distinct objects to the west. To keep them free of moths and other insects, they were packed with patchouli leaves. Once these boxes were Unpacked, the fragrance of patchouli engulfed the merchants in Europe. Soon the aroma of patchouli came to define the exotic objects arriving from the Far East. This was the fragrance that symbolised everything contrary to western culture. Patchouli had already established itself as a rebellious fragrance.

Flower power connect

The 1970s were symbolised by rebellion, freedom and self-expression. Taking the mid-1960s revolution forward, this decade made “flower power” its slogan. It was an expression of passive resistance and non-violence. Coined by American poet Allen Ginsberg, the slogan transformed anti-Vietnam war protests into peaceful spectacles. Ginsberg encouraged people to hand out flowers to press, politicians, policemen, and spectators. The bohemian spirit, counterculture, distinctive, the essence of patchouli embodied the spirit of the decade. And it wasn’t a surprise to see patchouli emerge as the fragrance of choice for this transformative era. Advocates of flower power reveled in the glory of patchouli and were seen sporting the fragrance regularly. Its whiff was unmissable at key congregations like the iconic Woodstock festival.

Even for those referred to as hippies during the decade, the aroma became a strong ally. Men and women with a carefree spirit, casual dressing and sporting long hair were captivated by the slightly minty undertones and earthy aroma of patchouli. In fact, it is believed that young Americans and Europeans flocked India in the late 60s and early 70s and bought patchouli with them. The aroma of this native Southeast Asian plant created an aura of companionship in this decade.

“For centuries patchouli has been celebrated for its healing and soothing nature. It is known to promote a sense of tranquility and well-being.”

A multifaceted fragrance

For centuries patchouli has been celebrated for its healing and soothing nature. It is known to promote a sense of tranquility and well-being. Apart from being an enticing fragrance, it has various skin benefits. This herbal plant has anti-inflammatory, antiseptic and several healing properties. The essential oil extracted is thus a popular ingredient in skincare products like creams, soaps and lotions.

• Skin and hair care: Patchouli possesses cleansing and fortifying properties. It works wonders to balance the sebum production of skin. The oil is thus a preferred choice in anti-dandruff preparations. It aids in reducing scalp irritations and encourages hair growth.

• Immunity booster: Patchouli’s antibacterial, antifungal, and antiviral properties make it an excellent antidote for fighting infections. It prevents rashes or wounds from getting infected and works wonders in combatting nail fungi.

• Wellness Elixir: Patchouli has a soothing nature and is beneficial in relieving stress and ease the mind, body an soul. It can also heighten senses and provide an air of confidence due to its poignant, deep and musky aroma.

 

An evolved fragrance

From change in preferences to regulations, several factors have contributed to the transformation of fragrances. While the folks in the 70s preferred heavy, earthy fragrances, it is lighter, fresher and subtle aromas that are the rage today. Blends created today are catering to this market. Sustainable creations are the need and demand of today’s market and compositions have also been adjusted to take rare or disappearing ingredients into account. They have either been substituted with synthetic replacements or formulations altered to reduce their usage. These reformulations have impacted the strength, smell and staying power of fragrances. Patchouli has one of the most fascinating histories. From Napoleon Bonaparte and anti-war protests to its brush with fashion, patchouli has left its mark in each decade and the 70s revel in all its glory.