TINA HOTCHIN APPOINTED AS CMO AT ULTRA INTERNATIONAL February 14, 2024

Ultra International is pleased to welcome Tina Hotchin as its new Chief Marketing Officer. Tina will be responsible for overseeing and developing the brand, social media, and communication strategies for Ultra. With her notable background in the Flavour and Fragrance (F&F) industry, Tina is widely recognised for her previous role at IFEAT – the International Federation of Essential Oils and Aroma Trades – where she successfully managed the Conference speaker programme, website, and communications, in addition to serving as the editor of IFEATWORLD magazine.

“We are thrilled to announce Tina as the newest addition to our team. We have had a very close association with Tina as the Ultra Group has always been a key participant at IFEAT Conferences. I’m confident that Tina’s leadership will be instrumental in fostering brand growth, customer engagement, and our overall market presence,” said Priya Sanganeria, Ultra’s Executive Director.

Reflecting on her appointment, Tina expressed her enthusiasm: “After seven rewarding years with IFEAT, and subsequent projects for clients, I’m excited to embark on this new chapter with Ultra International. I look forward to collaborating with the company’s talented, dynamic, and diverse team as we drive forward our marketing initiatives.”