Ultra International Inc Appoints Juan Carlos Hurtarte as Business Development Manager LATAM March 19, 2024

Juan Carlos Hurtarte has been appointed Business Development Manager LATAM at Ultra International Inc. He brings with him over 18 years of experience in marketing fragrances, essential oils, and ingredients, as well as developing premium perfumes and personal care products across Mexico, Central America, Colombia, and the Caribbean.

His background includes serving as Regional Sales Director for a prominent distributor of essential oils in Mexico and as General Director at a leading producer of fragrances and essential oils in Central America.

“We are thrilled to welcome Juan Carlos to the Ultra family. He brings an exceptional level of expertise and passion to our team and with his extensive background and deep understanding of the Latin American market, we are confident he can drive our growth and expansion in the region,” said Lisa Piccininni, President at Ultra International Inc.

“I’m looking forward to developing the market in Mexico, Central America, Colombia, and the Caribbean, in addition to being an ambassador and representative of the Ultra flag in this region. I’m very excited to have been given the opportunity to lead the growth and commercial expansion of Ultra in a region that I know very well. There is nothing I like better than doing what I am most passionate about in the places where I have grown professionally,” said Juan Carlos.