Ultra International has opened an Atelier at its New York facility, establishing its second creative space following the initial one in London, UK. The company is set to introduce additional ateliers in various cities, expanding beyond its current locations to include, but not limited to, destinations such as France, Tokyo, Istanbul, and Singapore. This initiative reflects Ultra International’s commitment to having a global presence.

“Atelier Ultra NY is a unique space that encourages ideas and creativity as well as teaching the nuances of essential oils and natural ingredients. We are delighted to open the second one here in the US,” said Lisa Piccininni, President at Ultra International Inc, at the grand opening on February 1st, 2024.

As well as being a place to meet with customers, the Atelier enables Ultra to perform olfactive analysis on samples and products and in time, it will evolve into a futuristic hub to enable us to perform small tests and carry out formulation development. It is also a portal for clients to learn, discover, experiment, and create.