Les Années Folles A Tribute to the Golden Age of Fragrance July 16, 2025

Les Années Folles
A Tribute to the Golden Age of Fragrance

At SIMPPAR Paris 2025, Ultra International celebrated Les Années Folles “The Crazy Years” a theme inspired by the vibrant 1920s. This era in Paris was a time of artistic creativity, freedom, and exuberance, an era famously known as Les Années Folles. The city became a magnet for visionary artists, writers, and performers from around the world, including Pablo Picasso, Ernest Hemingway, James Joyce, and Josephine Baker.

This era also holds special meaning for Ultra International, as it marks the beginning of our own journey in the world of fragrances. To honor this legacy, we brought a unique olfactory experience to our showcase in Paris. Visitors were immersed in a carefully curated selection of ingredients that captured the spirit of the 1920s such as vetiver India, oakwood CO₂, sweet orange, gurjun balsam, hay absolute, cardamom, turmeric leaf and red champaca. Each material was chosen to reflect the depth, richness, and artistic flair of that extraordinary time.

The response was heartening. Our space became a meeting point for perfumers, creatives, and partners from around the world, exchanging ideas and inspirations. The mood throughout SIMPPAR was vibrant and collaborative. As the event ended, our team joined the celebration in full vintage style raising a toast to a successful gathering of the global fragrance community. With warm memories from Paris, we now look forward to SIMPPAR 2026, which will take place in Grasse, the historicheart of perfumery.